The process began with extensive user research, including surveys and interviews, to better understand the needs and pain points of the target audience. Based on the insights gathered, I developed user personas and user stories that helped shape the product’s features and functionality. I focused on creating a seamless and enjoyable shopping experience by designing intuitive navigation, a streamlined checkout process, and detailed product comparison tools.

Next, I moved on to wireframing and prototyping, iterating designs through multiple stages of usability testing. This helped refine the platform’s interface, ensuring it was both visually appealing and functional for users across different devices. After gathering user feedback, I made final adjustments to enhance the design, focusing on ease of use and providing a clear path to purchase. The result was a platform that prioritized user satisfaction, offering an engaging, hassle-free shopping experience.